Redirects can be used to provide a shorter link/URL for departments or specific initiatives. They forward users from one page to another.
Consider these alternatives prior to requesting a redirect or “vanity” URL:
- As an alternative, use the Google KeyMatch to create direct linkage to specific areas.
- Use this language www.arlingtonva.us, search “xxxx” (fill in your term for “xxxx”)
If your agency feels strongly you must have a redirect, create a Help Desk ticket for the Public Website group.
Your site name and corresponding domain name can help you brand and market your site. Since site and domain names need to be approved by the CMO Communications office, you should discuss your options with the Communications team early in the site creation process. The decision of whether to purchase a separate domain name (aka “Vanity URL”) — and what that domain name will be — exists solely in CMO Communications.
Tips for Picking a Domain Name
- Pick a few options. The perfect name may already be in use and you may need to go with your number 2 (or 3).
- Make sure the domain name is easy to spell and type – keep it short and simple!
- .gov domains are generally unavailable for County sites due to the restrictions contained in 41 CFR Part 102-173.
- Make sure the domain name will work with or without the www appendix (it should work technically and stylistically as https://www.sitename.com and https://sitename.com).
Domain Name Approval Process
- Get the domain name approved by CMO Communications.
- Submit a Service Desk to ticket to DTS including the following information:
- Desired Domain name
- Length of time you want to own the domain (five or ten years)
- Departmental representative who will be the domain owner
- Charge code for the purchase
- DTS will purchase the domain.
- DTS will work with Communications and the site owner to point the domain name to the live site when the site is ready.
Consolidating the domain name registrations within DTS (and SSL certificate purchases) into one account serves two purposes: 1) It’s easier for DTS to troubleshoot and fix issues and 2) Gives the County more leverage with the domain registrar and package pricing on domain names.
Security Certificates (SSL or https)
Government sites have a duty to be trustworthy, and DTS has an “all-https” philosophy. Security certificates can be inexpensive. Please work with DTS or your technical contact to support https on your site.