Google KeyMatch Feature
The Google “KeyMatch” feature creates a highlighted result at the top of our search results page. It contains a “title” and URL. (See this example.) Use this language when referring to a KeyMatch in a publication: www.arlingtonva.us; search “XXXXX”
Guidelines for KeyMatches
- An important service, program, or web feature/area that doesn’t appear in the top 3 search results.
- Current campaign, initiative or VIP-requested (strategically important). For example: Streetcar, Inauguration, Envision Courthouse
Note: Our Google KeyMatch is set so that no more than 2 highlighted results will appear on the search results page. The Communications Office will resolve any instances where a conflict arises.
Submitting KeyMatch Requests
- Send deletions and new submissions to firstname.lastname@example.org
- Include these items with your new submission
- search term(s) or phrases
- title of the highlighted item
Review of KeyMatches
The countywide Communications Group periodically reviews the list of KeyMatches.